Charging ahead to promote Leeds

Charging ahead to promote Leeds

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Efforts to raise the profile of Leeds as a vibrant and internationally competitive city are charging ahead after Royal Armouries International plc (RAI) joined a scheme to attract investors and tourists to the city.

RAI plc, which provides conference facilities within the Royal Armouries Museum and SAVILES Hall at Clarence Dock, is investing £10,000 into Marketing Leeds, the City’s strategic marketing organisation. RAI become ‘Partner champions’ of Marketing Leeds.

Managing Director of RAI plc James V Vincent said: “I am thrilled that we have decided to increase our support for Marketing Leeds to help promote the City. The organisation is performing an outstanding function within the city to help position Leeds as a premier retail and leisure destination.

“Only by bringing together the private sector in the way Marketing Leeds does can we really offer visitors and businesses an exceptional experience of Leeds. The Champions Scheme is an excellent opportunity to share ideas, maximise opportunities and promote the Leeds brand to a wider audience and it is something I am excited about being involved in. I am incredibly passionate about Leeds, it has something to offer everyone and we want to be to the forefront of its success.”

As a Partner Champion, Mr Vincent also benefits from a place on the Marketing Leeds Board, which will inform the city’s overall marketing strategy. Board members will also act as advocates for Marketing Leeds within the city and fly the flag for Leeds externally.

Champions benefit from various networking opportunities and a high level of involvement in Marketing Leeds activities, including their international ‘Leeds in…’ events, ‘The Business of’ series, city festivals, including Leeds Loves Shopping, Leeds loves food and various media campaigns. Marketing Leeds also offers an option for organisations to support at an associate level too. X companies are currently on board.

Deborah Green, Chief Executive of Marketing Leeds said: “We are delighted to welcome Royal Armouries (International) plc as a Partner Champion and I am very much looking forward to working with Jim Vincent as an Advisory Board member to take our activity to the next level and firmly secure Leeds’ position on the international stage.”

If you are interested in becoming a Marketing Leeds Champion, please contact Julia Cass, Champions Manager on 0113 214 197 or


For more information, please contact Natalie Gibson at Marketing Leeds, on 113 214 5190 or email or Chris Owen at RAI on 0113 2201906 or email

Notes to Editors
•    Marketing Leeds is the city’s strategic marketing organisation, providing a leadership role for the city’s marketing. It aims to raise the profile of Leeds as a vibrant, dynamic, internationally competitive city and as the gateway to Yorkshire and the UK.
•    It was created from a powerful partnership between the public and private sectors and continues to receive funding from three sources: Leeds City Council, Yorkshire Forward and from the private sector through its Champions Scheme. The company is limited by guarantee, with a board of directors drawn from a cross section of the business community and the council.
•    Business Champions from the City provides over a quarter of the company’s funding.